Action speak louder than words but sometimes images make a lasting impression. This month's Elle magazine features the fashion line of Pete Wentz of Fall Out Boy photographed by me using my Sony A900. The June issue is on stands now and can be seen on page 86 and 87.
When I first received the call for this assignment I had the vision of a sexier shoot with more edge but in the conference calls with Pete Wentz and the magazine I learned that they wanted a cleaner look to the images so I changed the direction. My first concept was to shoot it darker with a smaller lighting umbrella from the side and use fill cards to keep the shadow side opposite of the light from going to dark. After meetings about the direction however I adapted the light to give a cleaner look which in the end was better. Still I wanted some edge to the story and looked for models to give the images the mood and attitude I was looking for. After three days of castings and going back and forth with the models we came up with the approved models. The actual shoot was a breeze compared to the pre-production. To put the models in the right mood we put together an ipod mix filled with music from Fall Out Boy and other bands with the same energy. Music is so important to every shoot, and even as I compose this post my mind in on music for my shoot's tomorrow and Monday. Tomorrow is a beauty shoot with a model and Monday is a shoot with an NFL star. Both shoots will require different music to set the mood. Stay tuned for more and learn how to bring the perfect energy to your own shoots by coming to my seminar this month in Los Angeles.
Always Dream Big!